Hey, I'm Julianna.
Welcome to my digital resume & portfolio.
When it comes to marketing, I'm a bit of a creative explorer. I believe that marketing is all about crafting unique stories and finding innovative ways to connect with audiences.
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My passion for marketing comes from being a curious individual, and that curiosity extends far beyond the marketing world. I'm the kind of person who will hop on a plane for a weekend trip to explore a new country and embrace the diversity of our world. My love for travel isn't about just ticking destinations off a bucket list – it's about the enriching experiences and the perspectives it brings. It's a bit like marketing in a way – both involve stepping out of your comfort zone, experimenting with new ideas, and making meaningful connections. So when it comes to marketing, I'm not just a creative problem solver, but also someone who brings a global perspective.
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Through my work experience and Cal Poly education, I've learned much about the world of marketing and event planning. Take a look at my portfolio to learn more about the work I have done!
Julianna Nijmeh
Digital & Brand Marketer
(408) 710-8798
Email:
LinkedIn:
Phone:
PROFESSIONAL EXPERIENCE
JUNE 2022 - PRESENT
Marketing Intern
ONFIDO
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Managed all social media networks for Onfido including content calendar and creative asset development
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Implemented creative social media marketing campaigns to drive lead gen, increasing engagement rates by 108% and clicks by 40% YoY
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Analyzed market trends and performed comparative analysis of competitor products to provide marketing team with critical insights
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Developed press releases, blogs, and case studies to build culture and promote products and partnerships
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Collaborated across global marketing organizations via daily meetings to strategize on campaign and communication plans as well as actionable next steps
JAN 2022 - JULY 2022
WITH US Center for Bystander Intervention
Social Media and Marketing Intern
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Build brand presence by generating content and managing two social media accounts
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Increased the amount of accounts reached by 660% over the span of three months
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Promoted company and ran booths at in-person events
AUG 2021 - JAN 2022
Team Member
SHAKE SMART
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Created relationships with repeat customers by remembering their names and orders
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Ran booths on campus to give out samples and promote products and lifestyle brand
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Handled cash register transactions while simultaneously preparing orders
EDUCATION
SEPT 2020 - JUNE 2024
California Polytechnic State University,
San Luis Obispo
Major: Business Administration
Concentration: Marketing
Minor: Event Planning and Experiential Management
GPA: 3.76
Dean’s List: F’20, SP’21, F’21, W’22, SP’22, F’23, W’23, SP’23
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Relevant classes:
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Principles of Marketing
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Digital and New Media Marketing
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Experiential Marketing Strategies for Experience Industry Management
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Consumer Insights
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Listening to the Customer
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Hospitality, Convention and Meeting Management
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Strategic Event Planning
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Introduction to Hospitality and Travel
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New Product Development and Launch​
SKILLS
Campaign Development
Digital Marketing
Content Creation & Design
Creative Writing
Social Media
Experiential Marketing
Event Planning
Market Research
DETERMINED
When I set my sights on a goal or project, I'm driven to succeed. My determination fuels me to exceed expectations and thrive in the face of adversity. In my work, it keeps me committed to making a meaningful impact and achieving outstanding results.
CREATIVE
I've always had an eye for design and innovation, whether it's crafting artwork, writing short stories, or tackling complex problems. In the world of marketing, this creative drive allows me to design eye-catching ads and graphics, craft memorable messaging, and brainstorm innovative campaigns.
POSITIVE
I'm a very optimistic and upbeat person, and I bring this positive energy into every task. I'm very steady under pressure, and I use my positivity to keep both myself and the team focused, motivated, and confident.